Discovery call
Book Your Discovery Call
Let’s discuss your production capacity, target customers and whether the Madvert Labs Patches Partnership is a good fit for your business.
- 1Your details
- 2Pick a time
The real bottleneck
Your production team shouldn’t be waiting for orders while your sales team hunts for leads.
Most established patch manufacturers don’t have a production problem. They have a consistent acquisition problem.
One month, inquiries are strong. The next, the pipeline slows down. So manufacturers usually choose between:
- Building an in-house marketing team.
- Hiring another freelancer.
- Paying a traditional agency retainer.
- Depending on referrals, outbound prospecting and inconsistent inbound demand.
Capacity vs. pipeline
Conceptual view · not real dataThere’s a simpler model
You
Quote.
Produce.
Fulfill.
Madvert Labs
Builds the
acquisition infrastructure.
Not a data list
A real customer asking to be quoted.
A Madvert Labs RFQ is designed to arrive with the project information your sales team needs before making first contact.
A basic form lead looks like this
Name
Provided
Provided
Phone
Provided
No product. No quantity. No deadline. No artwork. Your team starts from zero.
That’s not just a lead.
That’s a quotation opportunity.
John Davis
Apex Apparel Co.
Los Angeles, CA
- Patch Type
- Embroidered Patch
- Quantity
- 500 Pieces
- Size
- 3.5 Inches
- Backing
- Iron On
- Deadline
- November 15
- Artwork
- apex-logo.ai
Project details
“Looking for 500 embroidered patches for our apparel line. Artwork attached. Please share pricing and production timeline.”
Qualification policy
We define “qualified” before we launch.
Your sales team should know exactly what it is paying for.
Criteria are agreed with you in writing before a single campaign goes live, so both sides are working to the same definition.
- 01
Patch category
Only approved products count.
- Embroidered
- PVC
- Chenille
- Woven
- Leather
- Printed
- 02
Minimum quantity
We agree on the minimum commercial quantity that makes sense for your manufacturing operation.
- 03
Project details
The RFQ can require:
- Quantity
- Patch Type
- Size
- Backing
- Deadline
- Project Details
- 04
Artwork
Artwork, logo or reference-file requirements can be defined according to your sales process.
- 05
Target customer
Define the customers you want to quote:
- Geography
- Buyer Type
- Order Range
- Other criteria
Every RFQ is reviewed against the agreed criteria.
Example criteria · set per partner
Checking agreed criteria…
- Valid contact
- Approved patch type
- Minimum quantity met
- Deadline provided
- Artwork uploaded
- U.S. market
Does not meet agreed criteria
- Missing contact information
- Quantity below agreed threshold
- Unsupported geography
- No project details
If an inquiry clearly fails the agreed criteria, it should not count as an accepted qualified RFQ.
How it works
From ad click to quote request.
One connected system.
Every stage is built, run and connected by Madvert Labs, so the buyer moves from interest to a complete quote request without friction, and your team only steps in to quote.
Swipe to see all six stages →
Step 01 / 10
Customer sees your ad
Madvert Labs runs Meta campaigns around your brand.
Your Brand
Sponsored
Custom Patches for Your Brand
Premium quality. Fast turnaround.
We create and qualify the opportunity.
You quote and close.
Instant lead delivery
When the RFQ arrives, your team knows.
Accepted RFQs can be delivered immediately into your sales workflow.
CRM
New RFQ added to pipeline
Email
Instant email notification
SMS
Where supported
WhatsApp
Where connected
Mobile push
Instant push notification
Less time searching for information. More time quoting the opportunity.
Watch
See the system in a minute.
Watch how a potential buyer moves from an advertisement to a completed RFQ and into the manufacturer’s sales pipeline.
Talk to us about your production capacity
Complete acquisition infrastructure
One partnership.
The full system.
Four connected layers, built, run and improved by Madvert Labs. Open any layer to see exactly what’s inside.
- Meta Ad Spend
- Meta Ads Management
- Campaign Strategy
- Audience Testing
- Campaign Optimization
- Ad Creatives
- Ad Copy
- Offer Positioning
Meta ad spend is included in the $15 beta RFQ price.
- No separate ad budget.
- No separate agency retainer.
- No separate funnel fee.
One accepted qualified RFQ = $15During the founding beta
CRM & sales pipeline
Every opportunity.
Visible in one place.
Each accepted RFQ becomes a contact and an opportunity, with stage tracking from first contact to won, and the artwork one click away.
Total RFQs
0
Qualified RFQs
0
Quotes Sent
0
Orders Won
0
Pipeline Value
$0
Avg. Response
0m 12s
Sample figures for illustration only, not Madvert Labs results.
Customer order tracking
After the sale, your customer can track progress too.
Where appropriate, Madvert Labs can provide an order-status framework that helps manufacturers reduce repetitive “Where is my order?” follow-ups.
Your sales team gets the pipeline.
Your customer gets visibility.
Order tracking depends on your production workflow and available integrations. Stages are updated by your team unless an integration is in place.
Customer portal · example
ORDER #CP10284
Apex Apparel Co. · 500 embroidered patches · 3.5″ · Iron on
- pendingOrder confirmed
- pendingArtwork received
- pendingProof approved
- pendingIn production
- pendingQuality check
- pendingShipping
- pendingDelivered
Not a shared lead marketplace
Your brand.
Your funnel.
Your pipeline.
Your RFQs.
We are not building a marketplace where one inquiry is sold to multiple patch manufacturers. The acquisition infrastructure is designed around:
- Your Business
- Your Brand
- Your Product Mix
- Your Qualification Rules
- Your Sales Process
For selected partners, campaign exclusivity may be agreed around:
- Geography
- Patch Category
- Audience
- Campaign Scope
Any exclusivity arrangement depends on market, geography, production capacity and partnership terms.
Madvert Labs acquisition engine
Behind the scenes, never customer-facing
One client brand
Your name, your funnel, your domain
The client’s pipeline
Every RFQ lands with you, and only you
Business model comparison
A simpler way to build customer acquisition.
Three common ways patch businesses generate new opportunities. Typical models shown; individual teams and agencies vary.
In-house team
Build and manage internally
Potential requirements:
- Media Buyer
- Designer
- Copywriter
- Funnel Developer
- CRM / Automation Support
- Training
- Management
- Salaries & Overhead
Traditional agency
Outsource to a marketing agency
A typical model may include:
- Monthly Retainer
- Separate Ad Spend
- Possible Setup Fees
- Campaign Management Fees
- Fixed Commitment
- Performance Risk Remains With Client
Madvert Labs Capacity Partnership
A performance-based growth system
Founding beta:
- $15 Per Accepted Qualified RFQ During Beta
- Meta Ad Spend Included
- Complete Acquisition System Included
- Qualification Defined Upfront
- No Traditional Fixed Agency Retainer
- Scale With Production Capacity
One clear unit of value:
an accepted qualified RFQ.
Why niche experience matters
We’re not learning the patch market on your budget.
Running ads is only one part of this model. The real system requires understanding:
- 01What patch buyers respond to
- 02How patch RFQ funnels should be structured
- 03Which project details matter before quotation
- 04How quantity changes opportunity value
- 05When artwork should be requested
- 06How different patch types affect customer intent
- 07How fast inquiries should reach sales teams
- 08How different buyer groups respond to different offers
5+ years in lead generation
Custom patch niche experience
Meta advertising experience
Funnels + CRM + automation
U.S. market acquisition experience
Founding beta
One simple price.
$15
Per accepted
qualified RFQ
- Ad spend included
- Complete acquisition system included
- No fixed monthly agency retainer
Included in the $15
- Meta ad spend included
- Campaign management included
- Creatives included
- Landing page included
- RFQ funnel included
- Qualification included
- CRM included
- Automations included
- Tracking included
- Optimization included
No fixed monthly
agency retainer.
You pay $15 when an accepted RFQ that meets the qualification criteria agreed before launch is delivered.
Madvert Labs funds and manages the acquisition infrastructure required to generate those RFQs during the founding beta.
Beta pricing is subject to agreed qualification standards, campaign economics, geography and volume.
Simple arithmetic
Scale with your production capacity.
Not packages. Not tiers. Just the number of accepted qualified RFQs multiplied by the beta price.
Actual available volume depends on:
- Market demand
- Geography
- Qualification criteria
- Campaign performance
- Production capacity
- Sales response speed
Volume is not guaranteed.
- 0accepted RFQs× $15=$0
- 0accepted RFQs× $15=$0
- 0accepted RFQs× $15=$0
- 0accepted RFQs× $15=$0
Who it’s for
Built for patch businesses that can actually handle more orders.
Good fit
- You already manufacture or reliably fulfill custom patches.
- You actively serve U.S. customers.
- You have spare production capacity.
- Your sales team can quote quickly.
- You have proven fulfillment.
- You have sufficient margins.
- You can respond to RFQs professionally.
- You want consistent inbound opportunities.
- You can support meaningful recurring volume.
Not a fit
- You are just starting.
- You have no production capacity.
- You cannot quote customers quickly.
- You only want 2–3 leads occasionally.
- Your margins cannot support customer acquisition.
- You expect Madvert Labs to guarantee sales.
- You cannot handle U.S. customers reliably.
We would rather work with fewer manufacturers who can convert and fulfill demand properly.
Discovery call
Book Your Discovery Call
Let’s discuss your production capacity, target customers and whether the Madvert Labs Patches Partnership is a good fit for your business.
- 1Your details
- 2Pick a time
FAQ
Straight answers.
The commercial model is simple on purpose. Here’s how it works in detail.
No. The goal is to generate RFQs specifically through your own branded acquisition system. Any agreed exclusivity terms are defined before launch.
If you have production capacity,
let’s put it to work.
Apply to see whether Madvert Labs can build a pre-qualified RFQ pipeline around your custom patch or embroidery business.
No pressure. We’ll first determine whether the market, economics and production capacity make sense for both sides.