Before You Spend $1 on Facebook Ads, Read This.

The checks to run before a single dollar goes into Meta ads: offer readiness, audience and targeting, creative, tracking, lead forms and launch day settings.

Ultimate Meta Ads Pre-Launch Checklist: Madvert Labs free resource cover

Who This Is For

Businesses about to launch, or relaunch, Facebook and Instagram ads
Teams whose last campaign brought cheap leads that never converted
Anyone unsure whether the Pixel and Conversions API are actually working

What You Will Get

01Check the offer is strong enough before you pay to promote it
02Set up audiences and targeting that match your real buyers
03Prepare creative that earns attention and explains the value
04Verify the Pixel, Conversions API and events before launch
05Build lead forms and follow up that do not waste the enquiry
06Run a launch day checklist so nothing is left to chance

Most failed campaigns were decided before launch.

An offer nobody wanted.
Tracking that never fired.
Creative that blended in.
No follow up after the lead.

Get the Meta Ads Checklist ↑

We Wrote This Because We Solve This Problem Every Week.

FILE 001Awaiting real data

They Did Not Need More Leads. They Needed Better Ones.

The Problem: Lead volume looked healthy. The sales team disagreed.
The Move: [REAL CASE STUDY: the first strategic decision and why]
The System: [REAL CASE STUDY: the connected system that was built]
The Result: Qualified lead rate: [REAL CASE STUDY METRIC]

Open the Case Study

[REAL META CAMPAIGN SCREENSHOT]

[REAL AD CREATIVE]

Your Next Step

Planning to Launch Meta Ads? Let’s Make Sure Everything Is Ready First.

Offer, tracking, funnel and follow up: we will check the whole system before your budget goes live.

See how we do this

No generic pitch.
No pressure.
Just a serious conversation about growth.