Scaled Solar Brand to 200+ Qualified Leads/Day at Rs. 10 CPL

Client and Context

A high-converting solar lead generation system for Cellsol Energy built through strong offer creation, precise targeting and performance-focused Meta advertising.

Client

Cellsol Energy

Industry

Solar / Renewable Energy

Channels

Meta Ads (Facebook and Instagram)

Growth system

Direct lead ads system (no funnels)

Services

Meta Ads Lead Generation, Client Acquisition

The Problem

A highly competitive solar market where lead costs were high for most players; the client needed a consistent flow of qualified leads.

Strategy

Focus areas: (1) powerful offer creation: an irresistible, benefit-driven solar offer; (2) high-impact creatives: clear messaging and real-life visuals; (3) precise targeting: location, interest and behavior-based, focused on high-intent audiences with property ownership signals.

What Madvert Built

A high-converting solar offer that drove mass interest; simple, benefit-driven ad creatives; precise targeting; direct lead ads with optimized communication and follow-up (no funnels).

Execution

Services delivered: lead generation, lead gen strategy, lead management, Facebook advertising and social media advertising. Sample campaign: 'Agricultural Solar Campaign' (Meta lead ads).

Verified Outcome

200+ qualified leads per day at ~Rs. 10 CPL. "Lead quality was so high that the client expanded their sales team." High-quality, sales-ready leads.

Qualified Leads/Day

200+

Source: Results stated in the case study PDFCellsol Energy

Note: Headline figure; not shown in the screenshot.

CPL

~Rs. 10

Source: Results stated in the case study PDFCellsol Energy

Note: Rounded; the screenshot shows PKR 9.12.

Total Leads

569

Sample campaign (Agricultural Solar Campaign)

Source: Meta Ads Manager screenshot in the case study PDFCellsol Energy

Cost Per Lead

Rs. 9.12

PKR9.12 cost per Meta lead in screenshot

Source: Meta Ads Manager screenshot in the case study PDFCellsol Energy

Total Ad Spend

Rs. 5,186.94

PKR5,186.94 in screenshot

Source: Meta Ads Manager screenshot in the case study PDFCellsol Energy

Our CTR

8-9%

vs industry avg. 2-3%

Source: Results stated in the case study PDFCellsol Energy

Note: Not backed by a screenshot in the case study.

Limitations and Context

• The 200+ qualified leads per day and the ~Rs. 10 CPL are headline figures stated in the case study. The Meta Ads Manager screenshot shows one sample campaign (Agricultural Solar Campaign): 569 leads at PKR 9.12 on PKR 5,186.94 spend.
• The 8-9% CTR and the 2-3% industry average are stated in the case study and are not backed by a screenshot.
• Money figures are in Pakistani rupees. The case study does not state the country or the reporting period.

Relevant Services

• Meta Ads Lead Generation Meta Ads Lead Generation is the planning, creative, targeting, lead capture and qualification of Facebook and Instagram advertising campaigns built to produce sales conversations, not just form fills.
• Client Acquisition Client Acquisition at Madvert Labs builds qualified demand across paid social, paid search, SEO and AI search, and judges success by qualified opportunities rather than raw lead volume.