Press and Media Kit

Madvert Labs is a digital marketing and growth systems company based in Karachi, Pakistan. Madvert Labs connects branding, client acquisition, conversion, creative production, CRM and automation, AI and technology into one growth system for established businesses in Pakistan and internationally.

Madvert Labs is a digital marketing and growth systems company founded by Usama Abbas Dahri and based in Bahria Town Karachi, Pakistan. Madvert Labs works as an external growth department for established businesses, first in Pakistan and also with international clients.

Madvert Labs plans and runs Meta Ads and Google Ads lead generation, performance marketing, SEO and AI search visibility (answer engine optimisation), branding, social media, websites and landing pages, CRM, WhatsApp and email automation, AI agents and custom software. Its creative production arm, Madvert Studios, produces ad creatives, short form video and brand films.

Madvert Labs designs these as one connected growth system and measures them by qualified opportunities, sales and revenue rather than clicks or raw lead volume. Published case studies with verified numbers are available at madvertlabs.com/case-studies.

Usama Abbas Dahri is the Founder & CEO of Madvert Labs. For approximately five years Usama has worked across digital marketing, customer acquisition, funnels, automation and growth systems.

Usama Abbas Dahri is the Founder & CEO of Madvert Labs, a digital marketing and growth systems company in Karachi, Pakistan.

Usama's work began in digital marketing and performance acquisition. The campaigns kept uncovering bigger problems behind them: weak offers, poor landing pages, low quality leads, slow follow up, missing CRM systems, poor tracking and technology gaps. That is why Madvert Labs evolved from campaign execution into connected growth systems.

For approximately five years Usama has worked across digital marketing, customer acquisition, funnels, automation and growth systems, for businesses ranging from direct to consumer products to established corporate and service based businesses. Usama leads the Business Strategy Calls at Madvert Labs and is the author of several free Madvert Vault playbooks and checklists.