Home Improvement · UAE
100 Home Improvement Leads in UAE at $3.10 CPL
~100 qualified homeowner leads in the UAE at $3.10 CPL through a sharper offer and Meta Ads.
- Qualified Leads
- ~100
- Cost Per Lead
- $3.10
Founder Profile
Usama Abbas Dahri
Founder & CEO, Madvert Labs
Usama Abbas Dahri is the Founder & CEO of Madvert Labs, a digital marketing and growth systems company. Beyond Advertising. We Build Growth Systems.
About Usama
Usama Abbas Dahri founded Madvert Labs and is the person at the company who asks “Why?” one more time. That curiosity shapes how Madvert Labs works: the team does not stop at the first visible problem and keeps looking until the business logic makes sense.
Usama's work began in digital marketing and performance acquisition. The campaigns kept uncovering bigger problems behind them: weak offers, poor landing pages, low quality leads, slow follow up, missing CRM systems, poor tracking, fragmented marketing and technology gaps. That is why Madvert Labs evolved from campaign execution into connected growth systems.
For approximately five years Usama has worked across digital marketing, customer acquisition, funnels, automation and growth systems, for businesses with very different buying journeys, from direct to consumer products to established corporate and service based businesses. The approach: understand the business first, then decide what marketing, system or technology should be built.
“When people were learning it, I was building it.”
What Usama Works On at Madvert Labs
Usama leads the Business Strategy Calls at Madvert Labs, where the business is reviewed before the conversation and the discussion starts with the problem, not a generic package. Each question below is one Usama asks, and each links to the Madvert Labs service built to answer it.
- 01Why are the leads weak?Client Acquisition Client Acquisition at Madvert Labs builds qualified demand across paid social, paid search, SEO and AI search, and judges success by qualified opportunities rather than raw lead volume.
- 02Why did conversion drop?Conversion Conversion at Madvert Labs designs websites, landing pages, offers, forms and booking journeys that turn paid and organic traffic into enquiries and booked calls.
- 03Why did the customer disappear?CRM and Automation CRM and Automation at Madvert Labs sets up the CRM, pipelines, WhatsApp and email follow up, lead routing and reporting that keep every enquiry moving towards a sale.
- 04Why does the business look smaller online than it really is?Branding and Marketing Branding and Marketing at Madvert Labs covers brand strategy, identity, messaging and the marketing assets that make a business look, sound and show up consistently everywhere.
- 05Why is the team still doing this manually?AI Agents AI agents from Madvert Labs are task-specific assistants that answer enquiries, qualify leads, book appointments or prepare reports inside a business's existing tools, with human review where it matters.
- 06Why can we not build something better?Tech and Product Development Tech and Product Development at Madvert Labs designs and builds custom software, internal tools, dashboards and integrations when a business's growth needs a tool that does not exist off the shelf.
Resources by Usama
Usama Abbas Dahri is named as the author on the cover of each of these free Madvert Labs playbooks and checklists in the Madvert Vault.
OffersBuild That Offer, Then Retire
The only guide you need to create offers that attract, convert and give you freedom.
Download Free
Ads & CreativeSteal These Hooks. Stop Boring Your Audience.
100 ready-to-adapt hooks for ads, reels, social posts, emails and landing pages.
Get the Hooks
ConversionThe Art of Building Landing Pages That Sell
The ultimate playbook for turning website visitors into leads, customers and sales.
Get the Playbook
SEO & AIGet Found on Google. Get Discovered by AI.
The complete guide to SEO, AI search optimisation and making your business more discoverable online.
Get the Playbook
Ads & CreativeUltimate Meta Ads Pre-Launch Checklist
Before you spend $1 on Facebook ads, run this complete checklist.
Get the Checklist
AutomationNever Run Out of Content Again
Your complete guide to AI content creation and automation.
Get the Playbook
Lead GenerationBuild Your Automated Lead Engine
The only guide you need to build a system that attracts, qualifies and books leads.
Build Your Lead Engine
Case Studies from Madvert Labs
Real client work from Madvert Labs, with the verified numbers, sources and limitations for each campaign.
- Client Acquisition
- Client Acquisition
Agency Lead Generation · USA, UK, Canada & Australia
99 Agency Leads at $4 CPL Across USA, UK, Canada & Australia
99 qualified website applications for an agency across four English-speaking markets at $4.10 each.
- Website Submit Applications
- 99
- Cost per Website Submit Application
- $4.10
- Client Acquisition
Solar / Home Services · Texas, USA
Texas Solar Campaign: Direct Appointments at $15 CPL
136 website applications at $13.72 and 36 Meta leads at $15.09 for a Texas solar company (Jul 2025).
- Website Applications
- 136
- Cost Per Website Application
- $13.72
- Client Acquisition
Fitness / Sports / Wellness
8-9% CTR Fitness Ad Campaign: High-Intent Leads Without Funnels
8-9% CTR and 145 Meta leads at PKR 29.41 for TAP Center using strong offers and clean lead ads.
- CTR
- 8-9%
- Meta Leads
- 145
- Client Acquisition
Solar / Renewable Energy
Scaled Solar Brand to 200+ Qualified Leads/Day at Rs. 10 CPL
200+ qualified leads per day at ~Rs. 10 CPL for Cellsol Energy; the client expanded its sales team.
- Qualified Leads/Day
- 200+
- CPL
- ~Rs. 10
- Client Acquisition
Financial Services / Bookkeeping · International (Pakistan-based company)
Qualified Bookkeeping Appointments From International Traffic
35 qualified bookkeeping inquiries from international traffic at $57.51 each, on $2,012.70 ad spend.
- Qualified Inquiries
- 35
- Cost Per Qualified Inquiry
- $57.51
- Client Acquisition
Real Estate · Dubai, UAE (targeting investors in Nigeria)
Dubai Real Estate Investor Campaign: 142 BANT-Qualified Investor Leads from Nigeria at AED 4.17 CPL
142 BANT-qualified Nigerian investor leads for a Dubai real estate company at AED 4.17 CPL.
- BANT-Qualified Investor Leads
- 142
- Cost Per Lead
- AED 4.17
- Client Acquisition
Luxury Interior Design · Dubai, UAE
111 Qualified Interior Design Inquiries at AED 93 Per Inquiry
111 qualified interior design inquiries for a Dubai luxury interior design company at AED 93.02 per inquiry, on AED 10,325.19 spend.
- Qualified Inquiries
- 111
- Cost Per Inquiry
- AED 93.02
- Client Acquisition
Health & Wellness (Private Label E-commerce) · Pakistan
Private Label Health Brand: 162 Website Purchases at Rs 844.57 Per Purchase
162 website purchases for a private label Shilajit brand at Rs 844.57 per purchase, on Rs136,820.57 spend.
- Website Purchases
- 162
- Cost Per Purchase
- Rs 844.57
Talk to Usama
Book a Business Strategy Call with Usama.
Bring the business, the numbers and the challenge. Usama will look at the current system and the next most valuable move.
- No generic pitch.
- No pressure.
- Just a serious conversation about growth.