Texas Solar Campaign: Direct Appointments at $15 CPL

Client and Context

A lead-generation system built to attract high-intent solar prospects and turn them into direct appointment opportunities in Texas for a Texas solar company.

Client

Not named in the case study

Industry

Solar / Home Services

Market

Texas, USA

Channels

Meta Ads (Facebook and Instagram)

Growth system

Lead-gen and direct appointment system

Reporting period

1 July to 31 July 2025

Services

Meta Ads Lead Generation, Client Acquisition

Strategy

Role: lead generation & performance marketing and offer creation. The engagement proved that a strong offer lowers acquisition friction, better targeting improves lead quality, and clear communication drives scalable results.

What Madvert Built

High-impact offer creation; precise audience targeting; communication-driven ad psychology; a lead-gen flow that captured bill details, property info and installation interest.

Execution

Two Meta campaigns ran Jul 1-31, 2025: a funnel form campaign ('Funnel Form - Texas - 25th July 2025') and a lead form campaign ('Lead Form - Texas - 25th July 2025'). Skills & deliverables: appointment scheduling, paid media, social media advertising, lead generation and lead generation strategy.

Verified Outcome

"The campaign generated a stable flow of sales-ready solar opportunities and helped create stronger conversations for the sales team." Why it worked: clear messaging for homeowners, better lead intent before handoff, and a scalable acquisition system.

Website Applications

136

Funnel form campaign

Source: Meta Ads Manager screenshot in the case study PDF1 July to 31 July 2025

Cost Per Website Application

$13.72

Source: Meta Ads Manager screenshot in the case study PDF1 July to 31 July 2025

Spend

$1,866.50

Funnel form campaign

Source: Meta Ads Manager screenshot in the case study PDF1 July to 31 July 2025

Meta Leads

36

Lead form campaign

Source: Meta Ads Manager screenshot in the case study PDF1 July to 31 July 2025

Cost Per Meta Lead

$15.09

Source: Meta Ads Manager screenshot in the case study PDF1 July to 31 July 2025

Spend

$543.10

Lead form campaign

Source: Meta Ads Manager screenshot in the case study PDF1 July to 31 July 2025

Headline CPL

$15 CPL

Cover headline

Source: Results stated in the case study PDF1 July to 31 July 2025

Note: Rounded from the $15.09 cost per lead of the lead form campaign.

Limitations and Context

• The figures cover 1 to 31 July 2025, as shown in the Meta Ads Manager screenshot in the case study PDF.
• The $15 CPL in the headline is rounded from the $15.09 cost per lead of the lead form campaign. The separate funnel form campaign cost $13.72 per website application, so the two results measure different lead types.
• The client is not named in the case study, and the case study reports lead volume and cost, not installations or revenue.

Relevant Services

• Meta Ads Lead Generation Meta Ads Lead Generation is the planning, creative, targeting, lead capture and qualification of Facebook and Instagram advertising campaigns built to produce sales conversations, not just form fills.
• Client Acquisition Client Acquisition at Madvert Labs builds qualified demand across paid social, paid search, SEO and AI search, and judges success by qualified opportunities rather than raw lead volume.