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Madvert Labs

For agency owners who can sell

Close the Client. We’ll Handle the Delivery.

Plug Madvert Labs into the backend of your agency and get an experienced team for paid acquisition, lead generation, funnels, creative, tracking, CRM, automation and development, delivered under your agency’s brand.

Your client. Your relationship. Your pricing.
Our backend execution.

Book a White-Label Strategy Call

See if Madvert is the right fulfillment partner for your agency.

  • 5+ Years in Digital Marketing
  • US, UAE & Pakistan Experience
  • Up to ~$30K/Month Ad Accounts Managed
  • 100% White-Label Delivery

You Probably Don’t Need Help Getting the Next Client. You Need To Know Who Is Going To Deliver When You Close Them.

  1. Close client
  2. Send scope to Madvert
  3. We execute
  4. You present the work
  5. Client stays with your agency

If sales is your strength, keep doing what you’re good at. We’ll give you the delivery capacity to keep saying yes.

Getting One More Client Is Exciting. Until You Realize You Now Have To Deliver Everything You Just Sold.

  • Maybe you’re already good at outreach.
  • Maybe you can close.
  • Maybe you understand your niche better than most marketers.

But every new client creates another question:

  • Who runs the campaigns?
  • Who builds the funnel?
  • Who makes the creatives?
  • Who fixes tracking?
  • Who sets up CRM and automation?
  • Who handles development when the scope suddenly grows?

And now instead of growing your agency, you’re recruiting, briefing, checking, fixing and managing freelancers.

Your sales capacity should not be limited by your fulfillment capacity.

Do it yourself, or have it done for you

Managing Delivery Yourself Is A Second Business. White-Label Lets You Stay In The First One.

Every service you sell needs someone to deliver it. Doing that in-house means you are not only selling anymore. You are hiring, training and managing a team.

Doing it yourself

Build, train and manage the whole team.

  • Hire a media buyer, a designer, a developer, a funnel builder and an automation specialist
  • Train every new hire on your process, then train the replacement when they leave
  • Keep learning every platform change yourself so you can check their work
  • Brief, review and fix every deliverable before the client sees it
  • Juggle five people, five tools and five timelines for every client

And when delivery slips

  1. Work is late or wrong
  2. Bad reputation
  3. Bad reviews
  4. Clients don’t renew
  5. You need new clients again, just to stand still

White-label with Madvert · done for you

You sell and onboard. We deliver.

  • No hiring, no training, nothing to build first
  • Focus on selling: close the client, onboard them, send us the scope
  • An experienced team working from day one
  • One point of contact instead of five freelancers
  • Everything delivered under your agency’s brand
  • Sell bigger scopes: funnels, CRM, automation and development
  • Scale delivery up or down client by client
  • A clear backend cost, so you know your margin
  • Faster launches, because the team and systems already exist
  • More of your time goes to sales and client relationships

Better delivery gives you a far better chance of keeping the client, getting the review and earning the referral.

Introducing the model

Your Agency In The Front. Madvert In The Backend.

  • You bring the client.
  • You own the relationship.
  • You decide what you charge.
  • You communicate under your agency.

We quietly work behind the scenes to help you deliver.

What we can handle

01Paid Acquisition
Meta Ads, Google Ads, retargeting and lead generation.
02Funnels & Conversion
Landing pages, offers, forms, booking flows and CRO.
03Creative
Static ads, short-form video, motion graphics and performance creative.
04CRM & Automation
Pipelines, qualification, follow-up, email, WhatsApp and workflow automation.
05Tracking & Analytics
Pixels, conversion tracking, attribution and reporting.
06Development
Websites, web applications, dashboards, portals and custom tools where required.

You do not need to hire six people to deliver six capabilities.

Usama Abbas Dahri, founder of Madvert Labs
Real Madvert Labs project work
Real Madvert Labs project work
Real Madvert Labs project work

I’m Usama. And This Is The Work I’ve Been Doing For More Than Five Years.

5+ Years
Multiple Markets
Multiple Industries

I didn’t build Madvert Labs after watching a few agency videos. I came into this through the actual work.

Running campaigns. Building funnels. Fixing tracking. Working on offers. Generating leads. Setting up automation. Building landing pages. Looking inside CRMs. Trying to understand why one campaign makes money and another one doesn’t.

Alhamdulillah, that work has taken me across different industries and markets, including businesses in the United States, Dubai and Pakistan. From solar and roofing to real estate, interior design, ecommerce and other service businesses.

And the biggest lesson has been simple:

The ad is rarely the whole problem.

  • Sometimes it’s the offer.
  • Sometimes it’s the landing page.
  • Sometimes it’s the creative.
  • Sometimes it’s the follow-up.
  • Sometimes it’s the CRM.

That is why Madvert was built around the whole growth system, not one isolated marketing service.

I Was Deep Into Meta Ads Years Before Madvert Labs Existed.

Four years ago, I was already studying advanced Meta advertising, campaign systems and performance marketing seriously.

Today, I don’t only execute this work. I teach it too.

And that matters to me because you should not outsource your clients to someone who is learning the fundamentals using your account.

Learned
Executed
Managed
Built systems
Taught others
Usama Abbas Dahri teaching a session on performance marketing
“When people were learning it, I was building it.”

Usama Abbas Dahri, Founder

Why partner with me?

Because I Know What Your Client Is Actually Going To Ask For After The Sale.

A client rarely stays inside a neat little scope.

  • You sell Meta Ads.
  • Then they need a landing page.
  • Then tracking breaks.
  • Then they need new creatives.
  • Then leads are not being followed up.
  • Then they ask about CRM.
  • Then they need an automation.
  • Then someone wants a dashboard.

That is where fragmented fulfillment becomes painful.

Madvert Is Built Differently.

We can think across the full customer journey.

Attention → Conversion → Qualification → Follow-Up → Sales → Measurement

That means fewer excuses between different vendors. And much less: “That’s not my department.”

Serious Delivery Without Building A US-Sized Cost Structure.

You do not need five expensive specialists sitting in the same city as your client to produce serious digital work.

What matters is strategy, execution, communication, systems, accountability, and whether the work actually gets done properly.

Our advantage is simple. You get hands-on, senior-level thinking and a multidisciplinary delivery team without having to build the infrastructure yourself.

We have worked inside international markets and understand that clients paying serious money expect serious execution.

The goal is not to be “cheaper than America.” The goal is to give you more delivery capability for the economics of your agency.

And If Your Client Needs Leads… This Is Where We Get Very Comfortable.

Lead generation has been one of the strongest parts of our work.

But we don’t define successful lead generation as: “Look, we generated 200 cheap forms.”

We look at the system around the lead.

We ask

  • Who are we trying to attract?
  • What makes somebody qualified?
  • What is the offer?
  • What does the landing page say?
  • What information should we collect?
  • How quickly does sales respond?
  • What happens if the lead does not answer?
  • How are we tracking what turns into business?

Because a cheap lead that never becomes a conversation is not cheap.

  1. Step 1: high-performing ad creative for a Dubai property campaign
  2. Step 2: conversion-optimised landing page for Dubai off-plan projects
  3. Step 3: smart qualification form asking country, budget, property type and timeline
  4. Step 4: qualified leads delivered into the CRM with country and budget
  5. Step 5: automated follow-up by email, WhatsApp, reminders and appointment booking
  6. Step 6: consultation booked with a qualified investor

Our lead generation system can include

  • Paid acquisition
  • Offer positioning
  • Performance creative
  • Landing pages
  • Qualification
  • Tracking
  • CRM routing
  • WhatsApp / email follow-up
  • Booking workflows
  • Reporting

We optimize for business opportunities, not screenshots that look good in a report.

Don’t Take Our Word For It.

Let’s open a call and see all the case studies live.

Cover of the Madvert Labs case study: 100 Home Improvement Leads in UAE at $3.10 CPLCover of the Madvert Labs case study: 99 Agency Leads at $4 CPL Across USA, UK, Canada & AustraliaCover of the Madvert Labs case study: Texas Solar Campaign: Direct Appointments at $15 CPL

Confidential Client Work

Not published, out of respect for the client. Ask on the call.

Cover of the Madvert Labs case study: 8-9% CTR Fitness Ad Campaign: High-Intent Leads Without FunnelsCover of the Madvert Labs case study: Scaled Solar Brand to 200+ Qualified Leads/Day at Rs. 10 CPLCover of the Madvert Labs case study: Qualified Bookkeeping Appointments From International Traffic

Confidential Client Work

Not published, out of respect for the client. Ask on the call.

Cover of the Madvert Labs case study: Dubai Real Estate Investor Campaign: 142 BANT-Qualified Investor Leads from Nigeria at AED 4.17 CPLCover of the Madvert Labs case study: Luxury Interior Design, Dubai, UAE, fully qualified interior design project quotations through a full funnelCover of the Madvert Labs x Earthly Elementals case study: Private Label Health Brand, with 162 website purchases at Rs844.57 per purchase

Confidential Client Work

Not published, out of respect for the client. Ask on the call.

Different Businesses. Different Markets. Same Question. What Is Actually Stopping Growth?

US Solar
US Roofing
Real Estate
Dubai Businesses
Interior Design
Ecommerce
Service Businesses
Lead Generation

Working across different business models taught us not to force the same strategy onto every client.

What works for a roofing company is not automatically what works for real estate. What works for ecommerce is not automatically what works for a high-ticket service.

We start with the business. Then we build the system.

This Is Not Just “A Media Buyer For $500.”

It is access to delivery capability your agency would otherwise have to assemble piece by piece.

Depending on the engagement, Madvert can bring together performance marketing, lead generation, creative, funnels, landing pages, tracking, CRM, automation and development.

One Partner Behind The Agency. Multiple Capabilities Behind The Partner.

Keep Your Client. Keep Your Margin.

You control what you sell and what you charge. Madvert charges you for backend fulfillment.

Starting point

Standard white-label fulfillment generally starts from around $500, depending on scope.

Larger projects, multiple-service engagements and custom development are scoped separately.

And if you are bringing consistent volume, we can discuss partner pricing that makes sense for both sides.

  • No awkward revenue-sharing model required for standard engagements.
  • No need to expose Madvert to the client.
  • No need to build an entire delivery department before you start selling.
Simple model

Stop Building The Team Every Time You Close A Client.

Hiring one person is manageable. Building an entire fulfillment operation is different.

Recruiting. Testing freelancers. Replacing people. Reviewing work. Managing deadlines. Fixing communication.

Then doing it all again when the scope changes.

What if the next client did not require another hiring decision?

The Expensive Part Isn’t Losing A Freelancer. It’s Losing The Client They Were Supposed To Deliver For.

Poor fulfillment can cost retention, reviews, referrals, reputation, and your confidence to keep selling.

If your sales engine is growing faster than your backend, the next client can become a liability instead of an opportunity.

More Delivery Capacity Is Useless If The Work Is Bad. And Great Work Is Difficult To Scale If Only One Person Knows How To Do It.

The goal is both: Quality AND Capacity.

That is why we combine specialists, systems and repeatable workflows instead of relying on one generalist to do everything.

You May Be One Backend Partnership Away From Selling With A Lot More Confidence.

Imagine closing the next client without immediately thinking: “Now who am I going to hire?”

Instead:

  • You know who handles delivery.
  • You know where the work goes.
  • You know what capabilities are available.

And you can focus on the part of the agency you actually want to grow.

Sell The Front End. Plug Into The Backend.

Who this is for

We’re Probably A Good Fit If…

  • You already run an agency and want stronger fulfillment.
  • You are good at sales but do not want to build a large internal team yet.
  • You are starting an agency and want experienced execution behind you.
  • You sell paid media, lead generation, funnels, automation or growth services.
  • You want to expand what you can sell without becoming the expert in every service yourself.
  • You care about keeping clients happy, not simply signing them.

We’re Probably NOT A Fit If…

  • You want the cheapest freelancer you can find.
  • You expect guaranteed results.
  • You regularly overpromise things to clients and expect delivery to rescue the sale.
  • You want us to communicate misleading claims to your clients.
  • You do not care about the quality of fulfillment.

Good partnerships require good clients, good communication and realistic expectations on both sides.

Usama Abbas Dahri, founder of Madvert Labs

Usama Abbas Dahri

Founder, Madvert Labs

Book The Call. I’ll Tell You Straight If We’re A Fit.

No hard sell.

On the call, we can look at what you sell, who you sell to, what your clients usually need, where fulfillment currently breaks, and what Madvert could realistically handle.

If I don’t think we are the right backend partner for you, I’ll tell you. If we are a fit, we can map out how the partnership should work.

Screen share welcome
Campaign performance snapshot from a Texas solar lead generation projectCase study cover: Dubai real estate investor appointmentsQualification funnel from lead to booked consultation for a Dubai interior design brandThe acquisition system built for a bookkeeping firm

Book a White-Label Strategy Call

Bring a current client scope if you have one. We can look at something real.

Keep exploring

You Don’t Need To Become Great At Every Part Of Delivery. You Need A Backend You Can Trust Enough To Keep Selling.

Your agency stays yours. Your client stays yours. Your pricing stays yours.

Madvert works quietly behind the scenes to help make the delivery something your client is happy to pay for. And if you can consistently bring good clients, we believe we can help you make them some of the happiest clients in your agency, InshaAllah.

Madvert Labs · Digital Marketing & Growth Systems · Beyond Advertising. We Build Growth Systems.

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