Qualified Bookkeeping Appointments From International Traffic

Client and Context

An international acquisition system for a Pakistan-based financial services (bookkeeping) company, built using offer engineering, video creative and a qualification funnel. Client identity withheld for confidentiality.

Client

Identity withheld for confidentiality

Industry

Financial Services / Bookkeeping

Market

International (Pakistan-based company)

Channels

Meta Ads (Facebook and Instagram)

Growth system

International acquisition system with qualification funnel

Services

Meta Ads Lead Generation, Client Acquisition, Madvert Studios

Strategy

Research before advertising (validated demand, angles and positioning); offer before targeting (an irresistible offer first); creative that sold the next step (ads and videos focused on the free trial, not features); qualification before sales (a simple funnel filtered serious, high-intent leads).

What Madvert Built

Market research (identified a high-intent audience and messaging); offer engineering (a clear, low-friction offer); video creative (short-form videos that explain the offer and build trust); qualification funnel (filtered in serious business owners only); booked appointments (qualified inquiries delivered). A mix of static ads and short-form video content.

Execution

Flow: video + offer (attention-grabbing content with a clear offer) -> qualification questions (filtered for serious, qualified business owners) -> appointment (qualified bookkeeping inquiries booked directly into the client's calendar). Built and managed by a Pakistan-based team. Role: lead generation strategy, offer architecture, paid social, video creative direction, qualification funnel design.

Verified Outcome

"This campaign generated 35 qualified bookkeeping inquiries at a cost of $57.51 per inquiry, with a total ad spend of $2,012.70, designed to move prospects toward booked appointments."

Qualified Inquiries

35

Source: Results stated in the case study PDF

Cost Per Qualified Inquiry

$57.51

Source: Results stated in the case study PDF

Ad Spend

$2,012.70

Source: Results stated in the case study PDF

Video views

124K / 98K / 76K

View counts shown on three short-form creatives

Source: View counts displayed on the creatives in the case study PDF

Limitations and Context

• The client identity is withheld for confidentiality in the case study.
• The case study describes the audience as international traffic and does not list the target countries or the reporting period.
• The figures count qualified inquiries. The case study does not state how many inquiries became booked appointments or customers.
• Video view counts are the numbers displayed on three short-form creatives, not campaign totals.

Relevant Services

• Meta Ads Lead Generation Meta Ads Lead Generation is the planning, creative, targeting, lead capture and qualification of Facebook and Instagram advertising campaigns built to produce sales conversations, not just form fills.
• Client Acquisition Client Acquisition at Madvert Labs builds qualified demand across paid social, paid search, SEO and AI search, and judges success by qualified opportunities rather than raw lead volume.
• Madvert Studios Madvert Studios is the creative production arm of Madvert Labs, producing ad creatives, short form video, motion graphics and brand films designed to earn attention and support campaigns.