Web Development
Web Development at Madvert Labs designs and builds fast marketing websites, landing pages and web applications that are connected to analytics, CRM and lead routing from day one.
Web Development sits under Conversion because a website is judged by what visitors do on it. Every build includes the tracking, forms and integrations that let marketing and sales see where enquiries come from and what happens to them next.
Who this is for
The problem
Traffic does not pay a business; customers do. Many websites are designed to impress the owner rather than help a visitor decide: slow on mobile, vague about the service, crowded with options and ending in a contact form that asks too much.
The second problem is invisible. Forms that are not connected to a CRM, missing analytics events and pages that search engines cannot render mean the business cannot see which marketing works or follow up quickly.
Web Development at Madvert Labs solves both: each page is built to convert, and the connections behind it are in place from launch.
How it works
Map who visits, where they come from, what they need to know and the one action each page should lead to.
Plan the page structure, service pages and internal links, and write conversion copy that says what the business does in plain language.
Design responsive layouts in the brand's identity, with clear calls to action, proof close to decisions, and accessible contrast and type.
Develop a fast, server-rendered site so content is visible to visitors, search engines and AI crawlers without waiting for scripts.
Set up analytics events, forms, booking, CRM integration and lead routing, and test every path end to end.
Launch with redirects and search settings handled, then use real behaviour data for ongoing conversion rate optimisation.
Scope
Examples
One campaign, one promise, one clear next step: a page written for a specific ad campaign, with a qualifying form connected to the CRM.
A site rebuilt around one page per core service, with clear navigation, proof and booking on every key page.
A multi-step application that collects budget, timeline and requirements before a prospect can book.
A quote or savings calculator that lets customers estimate before the sales call and sends their answers to the CRM.
Proof
In this case study, the landing page and application flow were part of the system that turned Meta traffic into qualified applications.
Agency Lead Generation · USA, UK, Canada & Australia
99 qualified website applications for an agency across four English-speaking markets at $4.10 each.
All results are from real Madvert Labs campaigns and are shown exactly as reported in each case study. Past results do not guarantee future results. See every case study.
Common questions
It depends on the number of pages, the content available and the integrations needed. A single landing page is a much shorter project than a full website with CRM integration. Madvert Labs gives a timeline after discovery, once the scope is clear.
Yes. Technical foundations are part of every build: fast loading, server-rendered content, clean URLs, metadata, structured data and sitemaps. Ongoing rankings work is a separate service, SEO.
Yes. Forms and booking can feed CRMs such as GoHighLevel or HubSpot directly or through tools like Zapier, Make or n8n, with each lead routed to the right person.
Where the team needs to update content regularly, the build can include a content management system so pages can be edited without a developer.
Usually, yes. Improving the journey for traffic the business already pays for changes the economics of every future campaign.
Related resources
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