99 Agency Leads at $4 CPL Across USA, UK, Canada & Australia

Client and Context

A multi-market Meta lead generation system built to generate qualified website applications from four competitive English-speaking markets.

Client

Not named in the case study

Industry

Agency Lead Generation

Market

USA, UK, Canada & Australia

Channels

Meta Ads (Facebook and Instagram)

Growth system

Multi-market Meta lead generation system

Services

Meta Ads Lead Generation, Client Acquisition, Conversion

Strategy

Objective: generate qualified agency applications from the USA, UK, Canada & Australia. Engagement scope: lead gen strategy, offer architecture, copywriting and paid social campaign structure.

What Madvert Built

Offer & communication angle; high-impact Meta ads; landing page / application flow; multi-market targeting.

Execution

Meta lead magnet / landing page campaign targeting all states (campaign shown as 'Lead Magnet | Landing Page | ALL States').

Verified Outcome

Qualified applications at efficient acquisition costs across four major markets: qualified applications from USA, UK, Canada & Australia, appointment-ready prospects, and consistent lead flow with room to scale.

Website Submit Applications

99

Source: Meta Ads Manager screenshot in the case study PDF

Cost per Website Submit Application

$4.10

Source: Meta Ads Manager screenshot in the case study PDF

Amount Spent

$406.25

Source: Meta Ads Manager screenshot in the case study PDF

Reach

4,703

Source: Meta Ads Manager screenshot in the case study PDF

Impressions

10,048

Source: Meta Ads Manager screenshot in the case study PDF

Headline CPL

$4 CPL

Cover headline (rounded)

Source: Results stated in the case study PDF

Note: Rounded from $4.10 per website submit application.

Limitations and Context

• The $4 CPL in the headline is rounded. The Meta Ads Manager figure in the case study PDF is $4.10 per website submit application.
• The client is not named and the type of agency is not specified. The case study does not state the reporting period.
• Leads are counted as website submit applications; the case study does not report closed sales or revenue.

Relevant Services

• Meta Ads Lead Generation Meta Ads Lead Generation is the planning, creative, targeting, lead capture and qualification of Facebook and Instagram advertising campaigns built to produce sales conversations, not just form fills.
• Client Acquisition Client Acquisition at Madvert Labs builds qualified demand across paid social, paid search, SEO and AI search, and judges success by qualified opportunities rather than raw lead volume.
• Conversion Conversion at Madvert Labs designs websites, landing pages, offers, forms and booking journeys that turn paid and organic traffic into enquiries and booked calls.