100 Home Improvement Leads in UAE at $3.10 CPL

Client and Context

A UAE home-improvement company needed a more predictable way to reach homeowners actively considering renovation, maintenance and property upgrades.

Client

Not named in the case study

Industry

Home Improvement

Market

UAE

Channels

Meta Ads (Facebook and Instagram)

Growth system

Meta lead generation / paid acquisition system

Services

Meta Ads Lead Generation, Client Acquisition

The Problem

Home improvement is competitive and generic advertising gets expensive fast. The company needed to reach relevant homeowners in the UAE, communicate value immediately, establish credibility and trust, and generate inquiries with genuine service intent. It needed more than clicks: relevant conversations with homeowners considering renovation, maintenance and upgrade services.

Strategy

Madvert's diagnosis: (1) a stronger offer: a sharper, more compelling offer that speaks directly to homeowner needs; (2) trust-driven communication: messaging and creatives that build instant credibility and confidence; (3) precise Meta targeting: data-driven targeting to reach the right homeowners in the UAE at the right time.

What Madvert Built

Offer positioning (a clear, compelling value proposition); communication angles (benefit-driven messaging for UAE homeowners); audience strategy (precise targeting based on location, interests and homeowner intent); campaign optimization (continuous testing and performance improvement to reduce CPL); lead flow system (a consistent pipeline of qualified homeowner inquiries).

Execution

Acquisition system: Strategy (defined the offer, audience and growth objectives) -> Creative (high-converting ad creatives and messaging angles) -> Meta Ads (launched and optimized campaigns on Meta: Facebook & Instagram) -> Homeowner inquiries (qualified leads at $3.10 CPL) -> Sales pipeline (a consistent flow of genuine homeowner inquiries for the business to follow up).

Verified Outcome

"The result was approximately 100 qualified leads at an exceptional $3.10 CPL while creating a repeatable acquisition foundation the business could continue scaling." Consistent high-intent inquiries and a scalable acquisition foundation.

Qualified Leads

~100

Source: Results stated in the case study PDF

Note: Rounded headline figure; the Ads Manager screenshot shows 93 website submit applications.

Cost Per Lead

$3.10

Source: Meta Ads Manager screenshot in the case study PDF

Note: Shown in Ads Manager as cost per website submit application.

Website Submit Applications

93

Meta Ads Manager screenshot (Home Improvement - UAE campaign)

Source: Meta Ads Manager screenshot in the case study PDF

Amount spent

$288.47

Ads Manager screenshot

Source: Meta Ads Manager screenshot in the case study PDF

Daily budget

$13.00

Ads Manager screenshot

Source: Meta Ads Manager screenshot in the case study PDF

Reach

21,314

Ads Manager screenshot

Source: Meta Ads Manager screenshot in the case study PDF

Impressions

64,067

Ads Manager screenshot

Source: Meta Ads Manager screenshot in the case study PDF

Target Market

UAE

Acquisition Channel

Meta Ads

Limitations and Context

• The headline figure of about 100 qualified leads is rounded. The Meta Ads Manager screenshot in the case study PDF shows 93 website submit applications for the Home Improvement - UAE campaign.
• All money figures are in US dollars and come from one Meta campaign. The case study does not state the reporting period.
• The client is not named in the case study, and the case study reports lead volume and cost, not closed sales or revenue.

Relevant Services

• Meta Ads Lead Generation Meta Ads Lead Generation is the planning, creative, targeting, lead capture and qualification of Facebook and Instagram advertising campaigns built to produce sales conversations, not just form fills.
• Client Acquisition Client Acquisition at Madvert Labs builds qualified demand across paid social, paid search, SEO and AI search, and judges success by qualified opportunities rather than raw lead volume.