Private Label Health Brand: 162 Website Purchases at Rs 844.57 Per Purchase

Client and Context

Earthly Elementals PK (earthlyelementals.pk), a private label health and wellness brand selling Pure Himalayan Shilajit resin online. Madvert Labs delivered strategy, creatives and scaling as a private label e-commerce growth strategy.

Client

Earthly Elementals PK

Industry

Health & Wellness (Private Label E-commerce)

Market

Pakistan

Channels

Meta Ads

Growth system

Private label e-commerce growth system

Services

Meta Ads Lead Generation, Client Acquisition, Madvert Studios, Conversion

Strategy

Deep work on creative strategy to identify which angles work and which do not: angle research (tested health, energy, stamina and trust angles); influencer collaborations (creators and collaborations to build relatability); DVC shoots (direct response video creatives and product visuals); creative testing (multiple hooks, formats and messages); and a content ecosystem (paid ads supported by strong organic-style content).

What Madvert Built

A complete private label e-commerce growth system: creative strategy, influencer and DVC content, landing page optimization and scalable e-commerce growth. Supporting elements: FDA, ISO and GMP positioning; 85+ essential minerals messaging; trust-building product education; offer and USP highlighting; and a conversion-focused product page.

Execution

Creative strategy + content + landing page optimization = scalable e-commerce growth. Ad creatives used angles such as "Natural Energy, Real Results", "85+ Essential Minerals" (more energy, better stamina, sharper focus, natural support) and "Real People, Real Results" creator content, driving traffic to a conversion-focused product page on earthlyelementals.pk.

Verified Outcome

162 website purchases at Rs 844.57 cost per purchase, with Rs136,820.57 amount spent, as shown in the ads dashboard screenshot in the case study.

Website Purchases

162

Source: Ads dashboard screenshot in the case study PDFEarthly Elementals PK

Cost Per Purchase

Rs 844.57

Source: Ads dashboard screenshot in the case study PDFEarthly Elementals PK

Amount spent

Rs136,820.57

Source: Ads dashboard screenshot in the case study PDFEarthly Elementals PK

Limitations and Context

• Money figures are in Pakistani rupees (Rs). The case study does not state the reporting period.
• The figures come from a single ads dashboard screenshot; the case study does not report revenue, return on ad spend or repeat purchases.
• FDA, ISO and GMP claims and product benefits are the brand's own positioning shown in the case study, not claims verified by Madvert Labs.

Relevant Services

• Meta Ads Lead Generation Meta Ads Lead Generation is the planning, creative, targeting, lead capture and qualification of Facebook and Instagram advertising campaigns built to produce sales conversations, not just form fills.
• Client Acquisition Client Acquisition at Madvert Labs builds qualified demand across paid social, paid search, SEO and AI search, and judges success by qualified opportunities rather than raw lead volume.
• Madvert Studios Madvert Studios is the creative production arm of Madvert Labs, producing ad creatives, short form video, motion graphics and brand films designed to earn attention and support campaigns.
• Conversion Conversion at Madvert Labs designs websites, landing pages, offers, forms and booking journeys that turn paid and organic traffic into enquiries and booked calls.