111 Qualified Interior Design Inquiries at AED 93 Per Inquiry

Client and Context

Casa Elegance Interiors, a luxury interior design company in Dubai, UAE. Madvert Labs built a high-converting offer, a video-ad campaign, a qualification funnel and a consultation-booking journey.

Client

Casa Elegance Interiors

Industry

Luxury Interior Design

Market

Dubai, UAE

Channels

Meta Ads (Instagram video ads)

Growth system

Video-ad acquisition system with qualification funnel and consultation booking

Services

Meta Ads Lead Generation, Client Acquisition, Madvert Studios

The Problem

The company was struggling to generate leads. It needed serious interior-design prospects with fully qualified project quotations, not just names and phone numbers.

Strategy

A complete, high-converting ad system designed to attract serious interior-design prospects, built in four steps: (1) market research: studied Dubai interior buyers, pain points and buying triggers; (2) offer engineering: crafted a compelling consultation-focused offer, not a generic ad; (3) creative production: scriptwriting, shoot direction, video editing and ad creative variations; (4) campaign launch: deployed the ad system to drive high-intent prospects into the funnel.

What Madvert Built

Video ads (Instagram video creatives, e.g. "Planning to renovate your home in Dubai, Sharjah, or Ajman?" and "Get Your Interior Design Cost in 2 Minutes"); a six-step qualification funnel with an estimate flow; and a consultation-booking journey ending in a free 1-on-1 consultation.

Execution

Every inquiry was qualified through a structured consultation-booking journey: (1) property type (apartment, villa, townhouse, commercial); (2) property details (area, bedrooms, bathrooms); (3) project scope (light upgrade, standard renovation, full turnkey fitout); (4) finish level (essential, premium, signature); (5) estimate review; (6) book a free consultation (date and time for a 1-on-1 consultation). Each inquiry that reached the client was fully qualified, with property type, area size, bedrooms and bathrooms, drawings availability, project status, project scope, finish level, timeline to start and a confirmed consultation booking.

Verified Outcome

"A complete growth system that turned targeted video ads into qualified inquiries and booked consultations for a Dubai luxury interior design company." "For a Dubai interior design business with project values in the tens of thousands of dirhams, an AED 93 qualified inquiry was a highly profitable outcome."

Qualified Inquiries

111

Source: Performance overview screenshot in the case study PDFCasa Elegance Interiors

Note: Shown in the performance overview as Leads (Form): 111.

Cost Per Inquiry

AED 93.02

Source: Performance overview screenshot in the case study PDFCasa Elegance Interiors

Note: Shown in the performance overview as Per lead (form). The headline rounds it to AED 93.

Total Spend

AED 10,325.19

Source: Performance overview screenshot in the case study PDFCasa Elegance Interiors

Limitations and Context

• Money figures are in UAE dirhams (AED). The case study does not state the reporting period; the performance chart runs from 15 Jul without showing a year.
• The figures count qualified form leads. The case study does not state how many consultations were booked or how many projects were won.
• Project values in the tens of thousands of dirhams are the case study's own description, not a reported figure.

Relevant Services

• Meta Ads Lead Generation Meta Ads Lead Generation is the planning, creative, targeting, lead capture and qualification of Facebook and Instagram advertising campaigns built to produce sales conversations, not just form fills.
• Client Acquisition Client Acquisition at Madvert Labs builds qualified demand across paid social, paid search, SEO and AI search, and judges success by qualified opportunities rather than raw lead volume.
• Madvert Studios Madvert Studios is the creative production arm of Madvert Labs, producing ad creatives, short form video, motion graphics and brand films designed to earn attention and support campaigns.