Industries · E-commerce
Madvert Labs builds e-commerce growth systems for online brands: angle research and creative testing, creator and direct response video content from Madvert Studios, Meta Ads, and a conversion-focused product page, measured by purchases and cost per purchase.
For example, Earthly Elementals PK, a private label health brand in Pakistan, recorded 162 website purchases at Rs 844.57 per purchase on Rs136,820.57 of spend (Earthly Elementals case study). A home chef business owner, Saniya Khan of DE Wooden Spoon, said in a video testimonial that the business now gets 5 to 6 orders a day.
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The challenge
An online shopper cannot touch the product, so the ad and the product page have to answer the questions a shop assistant would: is it genuine, what is in it, who else uses it, how quickly will it arrive and what happens if it is not right.
Creative wears out quickly. An angle that sold well last month can stop working, so a brand needs a steady supply of new hooks, formats and messages, and a way to learn which ones actually drive purchases.
Traffic is only half of the system. A strong ad sending people to a slow or unclear product page wastes the budget, which is why the Earthly Elementals case study combined creative strategy, content and landing page optimisation rather than ads alone.
Scroll
Sees the product in the feed, often for the first time.
Interest
Watches a creator or product video and wants to know if it works.
Trust
Checks the product page, ingredients, proof and delivery terms.
Purchase
Orders on the website or by message, ideally without friction.
The system
The system below follows the Earthly Elementals case study: creative strategy, content and landing page optimisation working together.
Test which angles move the product, such as health, energy, stamina and trust for Earthly Elementals, and make the offer and the product's strongest point obvious.
Meta Ads carry the message, supported by creator collaborations for relatability and direct response video shoots for product visuals. Multiple hooks, formats and messages are tested.
A conversion-focused product page with trust-building product education, the offer and the USP, so the click becomes a purchase.
Order confirmation, WhatsApp and email follow up and repeat purchase reminders can be added through CRM and Automation.
Reports track purchases and cost per purchase by creative and angle, and revenue and return on ad spend where the store's data allows, so budget follows what sells.
Qualification
E-commerce does not qualify leads with a form. Instead, the ad and the product page answer the buyer's questions before the purchase.
Is it genuine, and why should I trust this brand?
Trust signals and product education reduce hesitation.
What will it do for me?
The angle (for example energy or stamina) has to match the buyer's reason.
Who else uses it?
Creator and customer content makes the product relatable.
What does it cost, and is there an offer?
A clear offer and USP give a reason to buy now.
How does delivery and payment work?
Clear terms remove the last reason to wait.
Product claims are the brand's own. Madvert Labs presents them as the brand states them and does not verify certifications.
Channels
Proof
The e-commerce figures below are from one ads dashboard screenshot, shown exactly as reported, followed by a client's own words from a video testimonial.
E-commerce case studyEarthly Elementals PK · Pakistan
Earthly Elementals PK sells Pure Himalayan Shilajit resin online in Pakistan. Madvert Labs delivered strategy, creatives and scaling: angle research, influencer collaborations, DVC shoots, creative testing and a conversion-focused product page.
“Now, MashaAllah, we get 5 to 6 orders a day. I would definitely recommend Usama and Madvert Labs.”
Figures describe specific campaigns for specific clients. They are not benchmarks, and past results do not guarantee future results.
FAQ
E-commerce brands grow with Meta Ads by testing several angles and creative formats, using creator and product video to build trust, and sending traffic to a product page that answers the buyer's questions. For example, Earthly Elementals PK recorded 162 website purchases at Rs 844.57 per purchase.
A good cost per purchase depends on the product's price, margin and repeat purchase rate, so there is no single figure. The Rs 844.57 cost per purchase in the Earthly Elementals case study describes one brand's campaign and is not a benchmark. Madvert Labs agrees a target with each brand based on its own margins.
Yes. Madvert Studios, the creative production arm of Madvert Labs, produces ad creatives and short form video. For Earthly Elementals, the work included influencer collaborations and direct response video shoots alongside the ads.
Often, yes. Ads bring people to the page, but the page has to convince them to buy. The Earthly Elementals system paired creative strategy with landing page optimisation, including trust-building product education and clear offer and USP highlighting.
Yes. Madvert Labs has worked with a home chef business, DE Wooden Spoon, whose owner said in a video testimonial that the business now gets 5 to 6 orders a day. The plan for any business starts with its offer, its audience and how orders are taken.
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