Growth Glossary
What Is AEO (Answer Engine Optimisation)?
AEO (Answer Engine Optimisation) is the work of structuring content so that search and AI answer engines can extract a clear, accurate answer to a specific question and attribute it to the business.
Updated
How it works
How it works in practice
Step 1: Question as heading
Use the words buyers use, such as “What makes a lead qualified?”
Step 2: Direct answer first
A self-contained answer of about 40 to 70 words, naming the subject.
Step 3: Supporting detail
How it works, why it matters and the exceptions.
Step 4: Evidence
An example, a figure from a real case study or a comparison table.
Step 5: Matching structured data
Schema that describes only what is visible on the page.
Why it matters
Why it matters
Answer engines quote passages, not pages. A clear, self-contained answer is easier to extract and attribute correctly.
The same structure helps human readers find the answer without scrolling.
Example
An example
This page follows the structure: the question as the heading, a direct definition, then how it works, why it matters, an example and the common mistake.
Common mistake
The common mistake
Adding long lists of FAQs to every page. Use FAQs only for real buyer questions and keep each answer short and factual.
Keep exploring
More on sEO, AI SEO and answer engine optimisation
Next Step
Partner Up with MADVERT Labs.
- No generic pitch.
- No pressure.
- Just a serious conversation about growth.