Industries · Real Estate
Madvert Labs builds lead generation systems for real estate developers and brokerages: an investor-focused offer, Meta Ads creative and targeting, qualifying questions on budget, authority, need and timeline, and delivery of each qualified lead into the sales team's CRM.
For example, for a Dubai real estate company targeting investors in Nigeria, Madvert Labs generated 142 BANT-qualified investor leads at AED 4.17 CPL on AED 591.58 of ad spend (read the Dubai real estate case study). The team works from Karachi with property businesses in the UAE, Pakistan and other markets.
Updated
The challenge
Property is a high-value, slow decision. A buyer or investor may enquire months before committing, compare several projects and need reassurance about the developer, the payment plan and the area before speaking seriously to an agent.
Cheap real estate leads are easy to buy and expensive to work. Forms filled by people who were only curious about prices, could never afford the down payment or were not the decision maker take up the sales team's week and make the campaign look better than it is.
Cross-border buyers add another layer. A Dubai project marketed to investors in another country has to earn trust from a distance, answer questions about returns, residency and ownership, and reach people the sales team can follow up across time zones. In the Dubai real estate case study, the client asked for serious, high-intent investors, not random real estate leads.
Curious
Sees a project or a price and wants to know more, with no budget or timeline in mind yet.
Comparing
Weighs areas, developers, payment plans and expected returns across several options.
Checking trust
Looks for proof that the developer and the agent are credible before sharing details.
Ready to talk
Has a budget, a reason (home, return or residency) and a timeline, and wants a call or viewing.
The system
The system below is the one used in the Dubai real estate case study, written as steps a property business can check against its own marketing.
Turn the project into an offer an investor can understand in seconds: who it is for, the benefit, the payment terms and a reason to act. The Dubai campaign used future-facing messaging and risk reversal to reduce hesitation.
Meta Ads reach buyers and investors by location, interest and life stage, including audiences in another country. Premium images and angles are built around the buyer's motivation rather than a list of amenities.
The form asks about budget, authority, need and timeline (BANT) before the lead reaches sales, so agents spend their time on people who can and want to buy.
Qualified leads arrive in the CRM with their answers attached, such as budget, timeline and investment goal, so the sales team can call or message quickly. CRM and Automation can add WhatsApp and email follow up.
Reports show cost per lead and cost per qualified lead side by side, and how many leads became conversations the team could progress. Viewings and sales are reported where the client's CRM records them.
Qualification
These are the four BANT criteria used to screen every lead in the Dubai real estate case study, phrased as questions a form or first call can ask.
Budget: can you afford the project or the down payment (for example 10%)?
Separates investors who can act from people browsing prices.
Authority: are you the decision maker or a serious investor?
Avoids long conversations with people who cannot commit.
Need: are you buying a home, an investment for return, or for residency?
Lets the agent open the call with the right project and argument.
Timeline: are you ready now or within a reasonable near term?
Puts ready buyers at the front of the follow up queue.
Questions are adapted to each project and market. Every extra question lowers volume, so the set is tested rather than fixed.
Channels
Proof
The real estate figures below are from one campaign for one client, shown exactly as reported. A related Dubai property interiors case study is included because its buyers and qualification are similar.
Real Estate case studyDubai, UAE (targeting investors in Nigeria)
A Dubai real estate company wanted serious investors from Nigeria for a Dubai project. Madvert Labs engineered the offer, built premium creative and screened every lead against BANT before delivering it to the client's CRM.
Related case studyCasa Elegance Interiors · Dubai, UAE
Related, not real estate: a Dubai luxury interior design company. Each inquiry was qualified by property type, size, project scope, finish level and timeline before a consultation was booked.
Figures describe specific campaigns for specific clients. They are not benchmarks, and past results do not guarantee future results.
FAQ
Real estate companies get qualified leads from Meta Ads by pairing a clear project offer with creative aimed at the buyer's motivation and a form that asks about budget, authority, need and timeline before the lead reaches sales. In the Dubai real estate case study, that approach produced 142 BANT-qualified investor leads at AED 4.17 CPL.
Yes. Meta Ads can target investors in another country, and the creative and offer are built for that audience's questions. The published example is a Dubai real estate company that targeted investors in Nigeria. Results for other countries depend on the project, the offer and the budget, so they are not promised in advance.
A BANT-qualified real estate lead has answered questions on Budget (can afford the project or down payment), Authority (is the decision maker or a serious investor), Need (wants a home, a return or residency) and Timeline (is ready now or in the near term). The answers travel with the lead into the CRM so the agent can prioritise.
Yes. Madvert Labs is based in Karachi and can build the same offer, qualification and CRM system for developers, brokerages and agents in Pakistan. The published real estate case study is from Dubai, so Pakistani campaigns are planned and measured on their own numbers.
There is no fixed price. Cost per lead depends on the market, the project, the offer and how strict the qualifying questions are. The AED 4.17 CPL in the Dubai case study describes one campaign and is not a benchmark. Madvert Labs judges real estate campaigns by cost per qualified lead, which can be worked out with the cost per qualified lead calculator.
No. Madvert Labs builds and runs the system that produces qualified leads and gets them to the sales team quickly. Closing a sale depends on the project, the price and the sales team. The Dubai real estate case study reports qualified leads and does not report property sales.
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